Juan Garri, General Manager of GLG Motomex, tells us how Darwin AI was a key player in ensuring the opening of 10 new branches in Argentina and 7 in Mexico.
Initially, our company faced the challenge of managing a large volume of leads generated through digital marketing. With three salespeople and 330 leads per seller, it was difficult to handle all the inquiries and, at the same time, to sell motorcycles. We used Excel for lead management, which proved to be ineffective and error-prone. The lack of adequate follow-up created frustration for both sellers and customers.
By implementing Darwin AI, we achieve consistent, quality care for all leads. Although it's difficult to measure the exact increase in sales due to the lack of direct connection to our CRM, we noticed a significant reduction in complaints due to lack of response. This translates into a better customer experience and more efficient service. The ability to manage more leads without the need to increase staff has been crucial.
Currently, we have a system in which Darwin AI acts as a 24/7 digital assistant, ensuring that each lead receives the attention they need. We have expanded our operation from one branch to 10 in Argentina and 7 in Mexico, and the implementation of Darwin has allowed this growth to be sustainable without losing quality of care.
Working with Darwin AI has been a transformative experience. It has allowed us to standardize customer service, eliminating the subjectivity of sellers. Interacting with leads is so natural that many customers don't realize they're talking to artificial intelligence. The customization and continuous adaptation of the tool improve the quality of care and facilitate the scalability of our operation.
