Manzana Verde is a company that offers healthy meal plans. With operations in Peru, Mexico and Colombia, it has already distributed close to one million orders. Next, Larissa Arias, CCO and co-founder of the company, shares the challenges they faced before using Darwin AI, the results they obtained and what the current operation looks like with this solution.
Before implementing Darwin AI, we faced several major challenges. One of the biggest problems was lead management. Every time a customer registered on our website or application, information accumulated, resulting in a slow response time. Fast response is crucial in our business; if we don't respond at the right time, customer interest may diminish. In addition, training and maintaining a motivated sales team represented a constant challenge, as the quality of care varied from one salesperson to the next.
The arrival of Darwin AI brought significant changes. Since its implementation, we have managed to reduce the size of our sales team by half, resulting in significant cost savings. The need for a business manager also disappeared, as Darwin took over much of the initial interactions with leads. Now, customer response time has been reduced to just five minutes, dramatically improving our conversion rates. This efficiency has also allowed us to focus our resources on those leads that are ready to buy.
Nowadays, our operation is much more agile. The integration of Darwin AI with our system allows us to manage leads efficiently, ensuring that each customer receives a quick and effective response. We haven't received any complaints about “talking to a robot”, indicating that our customers are satisfied with the care they receive. Overall, the customer experience has improved.
Working with Darwin has been largely positive. The initial integration was simple and the support has been good. Overall, working with Darwin AI has transformed our operation, making it more efficient and ready to face the challenges of the future.
